Jenna Miscavige Hill Pens Revealing Scientology Book

02/01/2013 at 08:00 PM EST

Jenna Miscavige and her uncle David inset

Michael Murphree; Inset: Polaris

What was it like to grow up inside Sea Org, the Church of Scientology's most elite body?

In her memoir Beyond Belief, excerpted exclusively below, Jenna Miscavige Hill describes her experiences at the Ranch, a San Jacinto, Calif., boarding school for children of Scientology execs. The niece of church head David Miscavige, she was raised away from her parents, then worked within Sea Org until leaving Scientology in 2005.

Now living near San Diego, married to Dallas Hill and mom to their children Archie, 3, and Winnie, 10 months, she's telling her story, she says, to increase awareness about Scientology: "I realize every day how lucky I am to have gotten out." (When asked to comment on the book's portrayal of its members, the church stated they had not read the book but that "any allegations of neglect are blatantly false.")

Jenna's parents, Ron and Blythe Miscavige, high-ranking members of Sea Org, sent both Jenna and her older brother Justin to the Ranch. There, at age 7, in accordance with Scientologists' belief that they are "Thetans," or immortal spirits, Jenna signed a billion-year contract.

I tried to write my name in my best cursive, the way I'd been learning. I had goose bumps. Just like that, I committed my soul to a billion years of servitude to the Church of Scientology.

Sea Org was run like the Navy: Members wore uniforms and managed all aspects of the church. Married members couldn't have kids; those who already did sent them to be raised communally.

A Sea Org member was required to be on duty for at least 14 hours a day, seven days a week, with a break for an hour of 'family time.' I was too young to understand that seeing your parents only one hour a day was highly unusual.

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Healthier schools: Goodbye candy and greasy snacks

WASHINGTON (AP) — Goodbye candy bars and sugary cookies. Hello baked chips and diet sodas.

The government for the first time is proposing broad new standards to make sure all foods sold in schools are more healthful, a change that would ban the sale of almost all candy, high-calorie sports drinks and greasy foods on campus.

Under new rules the Department of Agriculture proposed Friday, school vending machines would start selling water, lower-calorie sports drinks, diet sodas and baked chips instead. Lunchrooms that now sell fatty "a la carte" items like mozzarella sticks and nachos would have to switch to healthier pizzas, low-fat hamburgers, fruit cups and yogurt.

The rules, required under a child nutrition law passed by Congress in 2010, are part of the government's effort to combat childhood obesity. While many schools already have made improvements in their lunch menus and vending machine choices, others still are selling high-fat, high-calorie foods.

Under the proposal, the Agriculture Department would set fat, calorie, sugar and sodium limits on almost all foods sold in schools. Current standards already regulate the nutritional content of school breakfasts and lunches that are subsidized by the federal government, but most lunch rooms also have "a la carte" lines that sell other foods. And food sold through vending machines and in other ways outside the lunchroom has not been federally regulated.

"Parents and teachers work hard to instill healthy eating habits in our kids, and these efforts should be supported when kids walk through the schoolhouse door," said Agriculture Secretary Tom Vilsack.

Most snacks sold in school would have to have less than 200 calories. Elementary and middle schools could sell only water, low-fat milk or 100 percent fruit or vegetable juice. High schools could sell some sports drinks, diet sodas and iced teas, but the calories would be limited. Drinks would be limited to 12-ounce portions in middle schools, and 8-ounce portions in elementary schools.

The standards will cover vending machines, the "a la carte" lunch lines, snack bars and any other foods regularly sold around school. They would not apply to in-school fundraisers or bake sales, though states have the power to regulate them. The new guidelines also would not apply to after-school concessions at school games or theater events, goodies brought from home for classroom celebrations, or anything students bring for their own personal consumption.

The new rules are the latest in a long list of changes designed to make foods served in schools more healthful and accessible. Nutritional guidelines for the subsidized lunches were revised last year and put in place last fall. The 2010 child nutrition law also provided more money for schools to serve free and reduced-cost lunches and required more meals to be served to hungry kids.

Iowa Sen. Tom Harkin, a Democrat, has been working for two decades to take junk foods out of schools. He calls the availability of unhealthful foods around campus a "loophole" that undermines the taxpayer money that helps pay for the healthier subsidized lunches.

"USDA's proposed nutrition standards are a critical step in closing that loophole and in ensuring that our schools are places that nurture not just the minds of American children but their bodies as well," Harkin said.

Last year's rules faced criticism from some conservatives, including some Republicans in Congress, who said the government shouldn't be telling kids what to eat. Mindful of that backlash, the Agriculture Department exempted in-school fundraisers from federal regulation and proposed different options for some parts of the rule, including the calorie limits for drinks in high schools, which would be limited to either 60 calories or 75 calories in a 12-ounce portion.

The department also has shown a willingness to work with schools to resolve complaints that some new requirements are hard to meet. Last year, for example, the government relaxed some limits on meats and grains in subsidized lunches after school nutritionists said they weren't working.

Schools, the food industry, interest groups and other critics or supporters of the new proposal will have 60 days to comment and suggest changes. A final rule could be in place as soon as the 2014 school year.

Margo Wootan, a nutrition lobbyist for the Center for Science in the Public Interest, says surveys done by her organization show that most parents want changes in the lunchroom.

"Parents aren't going to have to worry that kids are using their lunch money to buy candy bars and a Gatorade instead of a healthy school lunch," she said.

The food industry has been onboard with many of the changes, and several companies worked with Congress on the child nutrition law two years ago. Major beverage companies have already agreed to take the most caloric sodas out of schools. But those same companies, including Coca-Cola and PepsiCo, also sell many of the non-soda options, like sports drinks, and have lobbied to keep them in vending machines.

A spokeswoman for the American Beverage Association, which represents the soda companies, says they already have greatly reduced the number of calories kids are consuming at school by pulling out the high-calorie sodas.

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Follow Mary Clare Jalonick on Twitter at http://twitter.com/mcjalonick

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Poor leadership contributed to fatal crash, Coast Guard says

A "poor command climate" at the Coast Guard station in San Diego, where three officers-in-charge had been relieved for cause in the previous eight years, contributed to the 2009 crash in San Diego Bay in which a boy was killed, according to a Coast Guard report issued Thursday.

The report, signed by Vice Adm. John P. Currier, the Coast Guard's vice commandant, portrays the San Diego station as beset by poor leadership, turnover in officers, lack of discipline and inattention to training and safety.

"Sound leadership could have averted this mishap," Currier wrote. "Instead, there were leadership compromises at several levels.... Indicators of substandard unit performance were evident, but not explored. On occasion, intrusive leadership is required; it was not evident here."

The officer-in-charge had been accused of engaging in an "inappropriate relationship" with a subordinate and relieved of duty nine days before the Dec. 20, 2009, collision between a Coast Guard craft and a civilian boat that killed 8-year-old Anthony DeWeese of Rancho Peñasquitos and injured 10 others, according to the report.

That subordinate was responsible for overseeing the crew of the Coast Guard vessel involved in the accident but had "functionally withdrawn from active oversight," the report said.

"This was likely tolerated by the [officer-in-charge] as a result of the inappropriate relationship between the two," the report said. "More junior and less experienced members assumed leadership and management responsibilities for which they were not suitably prepared."

The 33-foot Coast Guard vessel that collided with the 24-foot Sea Ray during the San Diego Bay Parade of Lights had deployed without the required pre-mission brief involving safety issues, the report said.

From 2001 to 2009, three officers-in-charge were relieved for cause. Even so, senior officers "did not actively examine or monitor the station's internal climate or exercise active leadership where necessary," the report said.

The conclusions of the report parallel the findings of a 2011 investigation by the National Transportation Safety Board: that the fatal collision occurred because the Coast Guard craft was traveling unnecessarily fast and crew members were not attentive to the presence of civilian craft.

Of the four Coast Guard crew members charged in the collision, one was convicted in military court of dereliction of duty and given three months in the brig. Two others were convicted of lesser charges, and charges against the fourth crew member were dropped.

The report calls for better training and more diligent leadership at all levels.

"No words or deeds can atone for the death of a young boy or for the pain caused to his family, " Currier said. "We can only affirm our resolve to ensure nothing like this happens again."

DeWeese's family and their friends had been watching the parade and fireworks show when the crash occurred shortly before 6 p.m.

tony.perry@latimes.com

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Xu Liangying, 92, Scientist and Democracy Advocate

Xu Liangying, a scientist and an advocate of democracy in China who was renowned for translating the works of Albert Einstein while banished to the countryside for denouncing Mao Zedong’s purge of intellectuals, died on Monday in Beijing. He was 92.

His son Xu Chenggang confirmed the death.

In a life that spanned many of the convulsions of 20th-century China, Mr. Xu evolved from an ardent supporter of the Communist Party into an outspoken critic of the government, giving heart to the pro-democracy demonstrations of 1989 before they were crushed by the military. Threading through that life was his conviction that science, exemplified by Einstein’s achievements, offered China a beacon of reason.

“Superstition is the great enemy of truth,” he told a Chinese magazine, Caijing, last year. “We must use science and democracy to eradicate modern superstitions of every kind, to eradicate superstitions that are born of loyalty.”

Xu Liangying was born in the eastern Chinese province of Zhejiang on May 3, 1920. He entered Zhejiang University in 1939, determined, he wrote on his entrance form, to become an “authority of modern physics.” As a high school student he had read “The World as I See It,” a collection of Einstein’s essays.

Mr. Xu’s studies were disrupted by the invading Japanese Army, which forced his school to shift from place to place and exposed him to the brute disparities of rural life. Deciding that “total revolution” was needed to transform China, he became a student organizer and joined the Communist Party underground.

After the party came to power in 1949, Mr. Xu’s background as a scientist who had served the revolution won him promotion to the Chinese Academy of Sciences in Beijing.

For a time, he served as a censor in the academy, assigned to scour research papers for any unacceptable views and delicate information. He later spoke proudly of having allowed many papers to be sent abroad for publication, his son said.

But in 1957, the candor that Mr. Xu prized in science brought his downfall. That year, in the “Hundred Flowers” campaign, Mao urged citizens, especially intellectuals, to speak out and expose the party’s failings. But when the response was an outpouring of criticism, Mao condemned his critics as “Rightists.”

Mr. Xu, dismayed by Mao’s reversal, spoke up in defense of the “Hundred Flowers.” He was dismissed from his job, expelled from the Communist Party and condemned as an “ultra-Rightist.”

In 1958, facing imprisonment in a “re-education” labor camp, Mr. Xu persuaded officials to banish him to his home village. He spent most of the next two decades there working as a farmer. In a ruse so that his wife, Wang Laidi, and their two sons could stay in Beijing, the couple divorced, but later remarried.

He began translating Einstein’s works in 1962, relying on friends to send books borrowed from libraries in Beijing, said Danian Hu, a former student of Mr. Xu’s who teaches history at the City College of New York.

But in Mao’s era, not even the abstractions of physics were immune from ideological upheaval. During the Cultural Revolution, radicals from Shanghai showed up at the camp and seized a manuscript of Mr. Xu’s translations of Einstein to use in their campaign to condemn relativity and other findings of what they called “bourgeois science.”

Mao’s death in 1976 ended decades of radical convulsions and gave rise to the reformer Deng Xiaoping, who vowed that science and technology would be at the heart of economic modernization. Tens of thousands of banished scientists and intellectuals, including Mr. Xu, returned from the countryside. He got back his job at the Chinese Academy of Sciences, regained his party membership and published his three-volume collection of Einstein’s works.

Mr. Xu believed, however, that China needed more than the practical applications of science. He and his friend Fang Lizhi, an astrophysicist-turned-dissident who died in April, became prominent voices arguing that true progress would elude China unless it embraced intellectual “enlightenment” and ultimately full-fledged democracy. By the late 1980s, Mr. Xu told The New York Times in 2006, “I gave up Marxism totally and returned to Einstein.”

By 1989 he was a “spiritual figurehead for many of the students” who led the pro-democracy protests centered on Tiananmen Square, said Mr. Hu, the historian. Mr. Xu, who was not directly involved in the demonstrations, was outraged but not entirely surprised when Deng used tanks and armed soldiers to crush the protests, his son Xu Chenggang said.

“He understood very well the nature of this government,” he added.

Again shunned by the party, Mr. Xu lived nearly a decade under police watch in his book-filled apartment in Beijing’s university district. But in his last years he remained a mentor to young people seeking democratic change, said Hu Jia, a Beijing dissident and friend of Mr. Xu’s.

Mr. Xu’s wife, Ms. Wang, a historian, died on Dec. 31.

Besides his son Xu Chenggang, survivors include another son, Xu Ping; a brother, Xu Liangrong; and a granddaughter.

Mr. Xu was awarded the Andrei Sakharov Prize by the American Physical Society in 2008 for a “lifetime’s advocacy of truth, democracy and human rights.” His highest formal academic degree was his bachelor’s degree in science.

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BSkyB to offer sports channels online for daily fee

LONDON (Reuters) – BSkyB will offer its popular sports channels online for a daily fee, seeking new customers to offset slowing growth at its core pay-TV service amid sluggish consumer spending.

Sky, Britain’s dominant pay-TV group which provides fixed-line telephony, TV and broadband to 10.7 million households, has adapted its strategy during the economic downturn after years of chasing new subscribers to its core TV offering.

The group added 25,000 subscribers to its pay-TV service in the three months to the end of December, well down on the more than 100,000 users it used to routinely add each quarter.

In response, it has focused on selling more products such as high definition TV and broadband to existing customers, and moving online to reach those not willing to sign up to a monthly contract. The approach has enabled the group to consistently post strong financial results and pay higher dividends.

“Although we expect the consumer environment in 2013 to remain challenging, we have a strong set of plans for the year ahead,” Chief Executive Jeremy Darroch said on Thursday.

Darroch said the group would offer its sports channels, which show everything from Premier League soccer to Formula One motor racing and cricket, on its new online service called Now TV in the next few months.

Viewers, who do not need to sign up to a contract, will be able to pay 9.99 pounds to watch all six Sky Sports channels for 24 hours. It has already shown movies via the online offering to 25,000 customers since its launch last year.

The new internet drive will help BSkyB compete with existing online services such as Lovefilm and with BT Vision, which has won the right to show its own sports content, but it is also having to bet that its existing customers will not downgrade to the cheaper online offering to save money.

CUSTOMER LOYALTY

The group’s performance in the first half of the year showed that, despite the pressures on consumer spending, customer loyalty had remained relatively solid, with subscribers spending on average 568 pounds a year, up 24 pounds on the year before.

“Net additions were slightly below our estimates reflecting the tough consumer environment,” analysts at Numis said. “(But) encouragingly, take up of new products continues to increase, driving customer satisfaction and loyalty.”

Those customers taking all three main services – TV, broadband and telephony – accounted for 33 percent of the user base, up 4 percentage points year on year.

The rise in customers helped the group to post first-half operating profit up 8 percent to 647 million pounds ($ 1 billion) against a forecast of 632 million pounds. Cost control helped the group pay an interim dividend up 20 percent to 11 pence.

“We believe the BSkyB investment case has evolved over the past year or so, with the challenging consumer environment making the addition of new households to the (pay-TV) service more difficult,” Numis said.

“The group has rightly prioritized the increased penetration of multiple products, notably HD and broadband, which drive average revenue per user and reduce churn over the medium/long term. We are supportive of investment in products such as Now TV which offer an attractive risk/return in our view.”

Shares in BSkyB were up 1 percent to 819 pence in mid-morning trade, following a 21 percent rise in the last 12 months, and valuing the group at 13.2 billion pounds.

(Reporting by Kate Holton; Editing by Rhys Jones and Mark Potter)

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Steven Tyler Auditions in Drag for American Idol

TV Watch

American Idol

By Steve Helling

01/31/2013 at 10:35 PM EST

Steven Tyler sings before the AFC Championship NFL football game, Jan, 22, 2012

Elise Amendola/AP

Former judge Steven Tyler made a surprise cameo on American Idol Thursday night – dressed as a woman. Calling himself Pepper LaBeija after the famous drag queen featured in the 1990 documentary Paris Is Burning, Tyler wore a blonde wig, snakeskin miniskirt and fake breasts that honked when squeezed. (There will be no "Dude Looks Like a Lady" jokes because, frankly, he didn't.) Looking eerily like Joan Rivers, Tyler blew kisses at the camera and reduced judge Keith Urban to hysterical laughter.

But Tyler's appearance was actually not the most over-the-top performance on Thursday's show. That distinction belonged to Zoanette Johnson, a 19-year-old Tulsa resident who performed an overblown version of "The Star Spangled Banner." It was unclear whether her audition, which featured exaggerated gestures throughout, was elaborate performance art or an authentic effort at singing. The judges looked ambivalent, too, but then unanimously (though reluctantly?) voted for her to advance to the Hollywood round.

Other odd auditions included Halie Hillburn a 26-year-old singing ventriloquist with a puppet named Oscar. He was either a bear or a dog. Whatever he was, the judges told her to lose Oscar and showcase her strong voice instead. Karl Skinner from Joplin, Mo., performed a fitful version of James Brown's "I Feel Good." His voice was pleasant, but he may be a contestant better in small doses.

There was none of the earlier drama between the judges during the show. Mariah Carey and Nicki Minaj no longer interact, not even to roll their eyes when the other one speaks. It doesn't feel like polite indifference – it feels like a calculated decision to ignore each other. Either way, their lack of drama has allowed for sweeter moments to shine through.

For example: Sign language teacher Nate Tao, who was raised by deaf parents, performed a version of Stevie Wonder's "For Once in My Life" that impressed he judges. "You're unassuming," said Randy Jackson before the panel unanimously put him through. "You looked like you were going to do my taxes."

The last contestant of the night was Kayden Stephenson, a 16-year-old battling cystic fibrosis. Looking years younger than his age – with looks reminiscent of a young Aaron Carter – he performed a nice version of Stevie Wonder's "I Wish." Minaj compared him to a "baby Michael [Jackson]," which may have been an overstatement.

In total, 45 singers from the Oklahoma auditions advanced to the next round. We only got to see five of them – which means there are surely some surprises in store when the show heads to Hollywood next week.

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Hedgehog Alert! Prickly pets can carry salmonella

NEW YORK (AP) — Add those cute little hedgehogs to the list of pets that can make you sick.

In the last year, 20 people were infected by a rare but dangerous form of salmonella bacteria, and one person died in January. The illnesses were linked to contact with hedgehogs kept as pets, according to a report released Thursday by the Centers for Disease Control and Prevention.

Health officials on Thursday say such cases seem to be increasing.

The CDC recommends thoroughly washing your hands after handling hedgehogs and cleaning pet cages and other equipment outside.

Other pets that carry the salmonella bug are frogs, toads, turtles, snakes, lizards, chicks and ducklings.

Seven of the hedgehog illnesses were in Washington state, including the death — an elderly man from Spokane County who died in January. The other cases were in Alabama, Illinois, Indiana, Michigan, Minnesota, Ohio and Oregon.

In years past, only one or two illnesses from this salmonella strain have been reported annually, but the numbers rose to 14 in 2011, 18 last year, and two so far this year.

Children younger than five and the elderly are considered at highest risk for severe illness, CDC officials said.

Hedgehogs are small, insect-eating mammals with a coat of stiff quills. In nature, they sometimes live under hedges and defend themselves by rolling up into a spiky ball.

The critters linked to recent illnesses were purchased from various breeders, many of them licensed by the U.S. Department of Agriculture, CDC officials said. Hedgehogs are native to Western Europe, New Zealand and some other parts of the world, but are bred in the United States.

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Online:

CDC report: http://www.cdc.gov/mmwr

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Years of child abuse allegations preceded charges against mother

Long before Ingrid Brewer was charged with torturing her children, one of them told a social worker that she was scared.

After visiting Brewer's Palmdale home while assessing her application to adopt the children, the social worker reported that the girl, now 7, and her half brother, 8, appeared stiff in Brewer's presence and had to ask permission to do anything.

Despite that report, the Los Angeles County Department of Children and Family Services looked no further and contact with the family was soon terminated.

Even before the adoption was finalized, the county's own files contained at least nine investigations of alleged abuse involving Brewer going back a dozen years, according to a person familiar with the investigation who provided a detailed account to The Times.

Philip Browning, who has led the department as its permanent director for less than a year, said he could not explain why Brewer, a nursing assistant, was allowed to adopt the children — but he was deeply disappointed that the system appeared to have failed. Multiple workers involved in the case, he said, have been placed on desk duty pending possible disciplinary action.

"This is a very serious situation," Browning said. "There is a thorough investigation that is going to be conducted to determine what happened, why it happened and how it happened."

Brewer was arrested last month after the boy and girl were found bruised and beaten on a Palmdale street without winter clothes, huddled under a blanket in 20-degree weather.

They had run away because they were "tired of being tied up and beaten," said Los Angeles County Sheriff's Sgt. Brian Hudson of the Special Victims Bureau.

The children told deputies that Brewer had locked them in bedrooms when she went to work, bound their hands with zip ties and beat them with electrical cords and a hammer, Hudson said.

They had been deprived of food and forced to use wastebaskets as toilets. Both had injuries consistent with the alleged abuse, Hudson said.

When detectives interviewed Brewer, she told them the children were punished for stealing food. The case "even shocked some of our most veteran children's case workers," Hudson said.

Brewer pleaded not guilty to eight felony counts, including torture, cruelty and assault with a deadly weapon at her arraignment Jan. 18. Her attorney, alternate public defender Hung Phi Du, declined to comment.

After Brewer's arrest, county investigators uncovered a history of child maltreatment investigations involving Brewer going back to 2001, when callers to a hotline twice reported that she was abusing her two biological children. Both times, social workers concluded that the allegations were unfounded.

In 2006, Brewer was recruited by a private agency called Aspiranet. Based in South San Francisco, the contractor is one of the state's largest foster care providers, serving 2,000 children a year.

Aspiranet placed 23 children in Brewer's care over the next five years, among them the half siblings she ended up adopting.

The children's mother had been found to be suffering from schizophrenia and depression. They came to Brewer in 2009; it was their fourth foster home.

During Brewer's five years as a foster parent, the county child-abuse hotline received at least seven calls from people alleging that she was maltreating children, including the half siblings.

The allegations, involving eight children, included emotional abuse, belt whippings and pinches that left marks on a child's neck, according to the source.

Each time, social workers determined that the allegations were inconclusive or unfounded, though their reports said some of the children had visible injuries.

The county and Aspiranet began proceedings to allow Brewer to adopt the half siblings when a court terminated their biological parents' rights.

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World Briefing | Asia: Factory Owners Arrested in Bangladesh

The Bangladeshi police have arrested two owners of a factory that caught fire last week, resulting in the deaths of seven workers, in the latest blaze to strike the country’s garment export industry. Late Tuesday night, the police arrested Sharif Ahmed, chairman of Smart Export Garments, and his colleague, M. D. Zakir Ahmed. The Smart Export factory was manufacturing clothing for several European clothing brands.

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RIM rebrands as BlackBerry; launches nifty new devices

NEW YORK (Reuters) – Research In Motion Ltd on Wednesday unveiled the long-delayed line of smartphones it hopes will put it on the comeback trail, but it disappointed investors by saying U.S. sales of its all-new BlackBerry 10 devices will not start until March, sending its share price tumbling 12 percent.

Chief Executive Thorsten Heins also announced that RIM was abandoning the name it has used since its inception in 1985 to take the name of its signature product, signaling his hopes for a fresh start for the company that pioneered on-your-hip email.

“From this point forward, RIM becomes BlackBerry,” Heins said at the New York launch. “It is one brand; it is one promise.”

RIM, which is already starting to call itself BlackBerry, had initially planned to launch the new BlackBerry 10 devices a year ago. But it pushed the release date back twice as it struggled to perfect a new operating system.

Ahead of Wednesday’s announcements, analysts had said that any launch after February would be a black mark for the Canada-based company.

“The biggest disappointment was the delay in the U.S., that it will take so long before the devices get going there,” said Eric Jackson, founder and managing Partner at Ironfire Capital LLC in New York.

Heins said the delays reflected the need for U.S. carrier testing, although carrier AT&T Inc offered few clues on what that meant. Instead, the carrier merely stated it was enthusiastic about the devices and would announce availability, pricing and other information at a later date.

“Carriers in all other parts of the world get their devices through the testing process significantly faster than the U.S. carriers do,” said John Jackson, an analyst at IDC, adding that the U.S. process can often take “weeks” longer.

Nevertheless investors were extremely disappointed with the delay and RIM shares on the Nasdaq ended the day 12 percent lower at $ 13.78. Its Toronto-listed shares fell by almost the same margin to close at C$ 13.86.

RIM launched its first BlackBerry back in 1999 as a way for busy executives to stay in touch with their clients and their offices, and the company quickly cornered the market for secure corporate and government emails.

But its star faded as competition rose and the BlackBerry is now a far-behind also-ran in the race for market share, with a 3.4 percent global showing in the fourth quarter – down from 20 percent three years before. Its North American market share is even smaller – a mere 2 percent in the fourth quarter.

RIM shares have tumbled along with the company’s market share and the stock is down 90 percent since its 2008 peak. Despite the pullback on Wednesday, RIM‘s share price has more than doubled over the last four months, reflecting the growing buzz about its new devices.

TOUCH COMPETITION

The new BlackBerry 10 phones will compete with Apple’s iPhone and devices using Google’s Android technology, both of which have soared above the BlackBerry in a competitive market.

The BlackBerry 10 devices boast fast browsers, new features, smart cameras and – unlike previous BlackBerry models – enter the market primed with a large application library, including services such as Skype and the popular game Angry Birds.

The BlackBerry Z10 touchscreen device, in black or white, will be the first to hit the market, with a country-by-country rollout that starts in Britain on Thursday.

A Q10 model, equipped with a small “qwerty” keyboard that RIM made into its trademark, will launch globally in April.

“I’m still confident that a lot of the subscriber base are going to want the upgrade to BlackBerry 10. It’s a very strong improvement over what they currently have. This is not going to cause mass defections from iOS and Android, but it doesn’t have to be a success for RIM. You’ve got to start somewhere,” said Jackson of Ironfire, which owns shares in RIM.

The Z10 device won a lukewarm review from The Wall Street Journal’s tech blogger Walt Mossberg, who complained of a shortage of apps.

On the other hand, David Pogue, who writes for The New York Times, apologized for describing BlackBerry as doomed in the past. The Z10 touchscreen device was “lovely, fast and efficient, bristling with fresh, useful ideas,” he said.

While technology analysts conceded that RIM has done quite a remarkable job on many of the features of BlackBerry 10 and on the array of its app selection for a new platform, many argue it will be a very tough slog for RIM to regain its crown.

“I don’t think that RIM will return to its glory days,” said Charles Golvin, analyst at Forrester Research. “Success for them looks like staunching the bleeding and clawing back a percentage or point or two of market share.”

Announcements about pricing so far have been in line with expectations. U.S. carrier Verizon Wireless said the phone would cost $ 199 for a two-year contract, while Canada’s Rogers Communications is quoting C$ 149 ($ 150) for certain three-year plans.

GLITZY LAUNCH

RIM picked a range of venues for its global launch parties, including Dubai’s $ 650-a-night Armani Hotel, which occupies six floors of the Burj Khalifa, the world’s tallest tower.

The New York event took place in a sprawling basketball facility on the Lower East Side of Manhattan, just north of the Manhattan Bridge. The BlackBerry has been “Re-designed. Re-engineered. Re-invented,” RIM said.

RIM, which is splurging on a Super Bowl ad to promote its new phones, also introduced Grammy-winning singer-songwriter Alicia Keys as its global creative director.

“I was in a long-term relationship with BlackBerry and then I started to notice some new, kind of hotter, attractive, sexier phones at the gym, and I kind of broke up with you for something that had a little more bling,” Keys said at the New York launch.

“But I always missed the way you organized my life and the way you were there for me at my job, and so I started to have two phones – I was kind of playing the field. But then … you added a lot more features … and now, we’re exclusively dating again, and I’m very happy,” she said.

($ 1=$ 1.0029 Canadian)

(Writing by Janet Guttsman; editing by Frank McGurty, Lisa Von Ahn, Peter Galloway, G Crosse)

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